Design ranging from product launch to trade show and showroom setup
In 2025 the F1 Paddock suite took design nods from the SPEEDCAT to create a fully elevated and immersive fan experience.
In its inaugural year, F1 LVGP invited PUMA to be an exclusive sponsor, which included a Paddock suite positioned right over the starting line.
Some brand love from Rihanna!
…and A$AP Rocky!
Celebrating Dua Lipa’s headlining LOLLAPALOOZA set in Chicago, I developed a pop up shop (in a record 6 weeks from design to open) that served to host her and her fans, and inspired over $50k in DUA LIPA X PUMA product purchases over 3 days.
Celebrating the fashion icon Dapper Dan, I created a space in KITH SOHO referential of his atelier space in Harlem. He was so moved by the level of detail, he spent all day meeting fans and signing autographs.
RUN PUMA footwear to try and buy, cheer signage station, selfie moment, digital shopping experience, run for charity treadmill, and Nitro lounge to recharge.
Debut of RUN PUMA at the The Running Event tradeshow in Austin, TX.