Multi-brand examples of omni-channel store and fixture design.
18 months of planning and development came to fruition in November 2025 when the PUMA BLVD flagship store officially opened.
An intentional nod to vintage casino experiences, the Vegas Zone hosts all of the market-specific fan gear for Vegas enthusiasts.
A secret QR code led experience for PUMAPP users, the 48 Club is the most private shopping experience in any PUMA store with one-of-a-kind product and brand experiences.
The PUMArcade invites everyone to RUN, GOLF, or train for a SOCCER match, using state of the art movement technology to allow each player to be inside the game, regardless of their ability level.
Celebrating the launch of the SEE THE GAME LIKE WE DO advertising campaign, I designed a landing zone at our NYC Store that included a selfie experience, putting consumers inside the CAT EYE campaign.
Experience development at its best - a facelift to the former environment along with an entirely new gaming experience featuring a Running, Golfing and Soccer game, requiring the player to do all three full-body activities in a 360 degree immersive PUMAVerse
Refresh of a 2019 gaming concept that needed a clarification of objective, as well as widening of the target consumer and take-away value of the experience.
In celebration of 2024 Black History Month, I partnered with the Schomberg Center for Research in Black Culture to develop a seeding kit designed to promote PUMA's "We Are Legends" collection, designed by young creatives celebrating Black culture through design and fashion.
A truly inspired Wes Anderson-esque PUMA HOTEL lobby and office, with plenty of #IYKYK moments that surprised and delighted customers with personalized holiday messages from Rihanna, A$AP Rocky, LaMelo Ball, as well as plenty of immersive experiential moments throughout.
Celebrating the launch of PUMA’s FOREVER.CLASSIC. campaign, I created a multi-media selfie experience for social sharing and traffic driving to store.
Developed to support the PUMA Brand/Culture Initiative of Hip Hop 50th Anniversary, along with our collaboration with Dapper Dan.
Our first $1.0K Basketball shoe deserved its own highlight footprint - with instant sellout results!
To support the collaboration between Kelloggs Frosted Flakes and PUMA, I developed a product seeding kit that went out to key ambassadors and influencers,.
The worldwide launch of PUMA’s first signature shoe with Lamelo Ball required a disruptive experience based upon his “otherworldly” feats on the baskeball court, asking “where is he from, because he cant be from here!”
Playing with the texture of light, the LIGHT IT UP experience at 5th Ave PUMA Flagship store is one that the consumer becomes a part of, when interacting with the product presentations in store.
The launch of June Ambrose X PUMA High Court required the design of a dedicated shop inside of our 5th Ave Flagship store.